Professor Alf Collins

Professor Alf Collins

 

Freelance health consultant - UK

Alf Collins is a freelance health consultant. From 2016-2023, he was NHS England’s National Clinical Director for personalised care, leading on the implementation of ‘Universal Personalised Care’, one of 5 key shifts for the NHS in the 2019 Long Term Plan. 

Specifically, he led on shared decision making, commissioning:
•    National implementation standards  
•    A national training organisation, the Personalised Care Institute , 
•    A tranche of decision support tools 

He has honorary fellowships from the Royal College of Physicians and the Royal College of General  Practitioners and a Visiting Professorship in Healthcare Policy at Coventry University. 

Last updated 15:56 29.08.2024